SEO Web Marketing Seminars

Can you find the same page on your site using different URLs? That might cause you duplicate content issues. Does your content management system put out parameters that block crawling? Own multiple domains pointing at the same site? Are you 301 redirecting them or leaving canonicalization to chance? Confused on even how to pronounce canonicalization, in addition to now being worried about it? Relax. This session looks at a variety of URL and domain name issues you should consider to increase your success with SEO.

Moderator: Detlev Johnson, CEO, Search Return

Speakers:
Brian Combs, Founder and Senior Vice President, Apogee Search
Cindy Krum, Senior SEO Analyst, Blue Moon Works, Inc.
Stephan Spencer, President, Netconcepts
Navneet Virk, Director of Search Marketing, Roundarch

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If SEO 1.0 is about ensuring that 1990s-era web design techniques (such as tables and frames) are modified to minimize search engine ranking issues, then Web 2.0 is all about addressing how you can make your sites search-engine friendly with new technology. CSS, AJAX and other dynamic design techniques can give search engines fits; SEO 2.0 is all about ensuring that Web 2.0 sites are as search engine friendly as Web 1.0 sites.

Moderator: Stephan Spencer, President, Netconcepts

Speakers:
Mikkel deMib Svendsen, Creative Director, deMib.com
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Nathan Buggia, Lead Program Manager, Live Search Webmaster Central, Microsoft

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In this in-depth article about content optimization on ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco, digs deep into this essential part of SEO.

Content optimization is about prominently incorporating targeted keywords and keyword phrases into the copy on each page to appeal to prospects searching for your goods and services. Doing so ensures your content has a chance to be found for all the right words. Ideally, these are highly searched terms and phrases that convert. That’s where keyword research comes into play when optimizing your site’s content.

Before you dig into keyword research to determine how well targeted your content is and what the size of your keyword market is, there are a few basic skills to add to your repertoire. Fundamental content optimization skills include:

* How to compile keyword research.

* How to measure content optimization efforts.

* Some basic copywriting knowledge.

* Basic HTML coding and basic SEO knowledge.

* A commitment to optimizing content — efforts will pay off!

For more about content optimization, read the full article at ClickZ here.

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The session focuses on how online retail listings from shopping search are being mixed into the regular results of the major search engines and how to better ensure your products are positioned in front of searchers.

Moderator: Vanessa Fox, Features Editor, Search Engine Land

Speakers:
Liana Evans, Director of Internet Marketing, KeyRelevance
Chris Smith, Lead Search Strategist, NetConcepts
Phil Stelter

Q&A Speakers:
Paul Dillon, Director, Live Search Shopping, Microsoft
Ken Kronquist, Director of Product Management, Yahoo! Shopping

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In this session on local search at the Search Marketing Expo West, you’ll learn how local listings are being blended into the regular results of major search engines. Experts will also offer their tips to increase the chances that your listings will be among those folded in.

Moderator: Vanessa Fox, Features Editor, Search Engine Land
Q&A Moderator: Matt McGee, SEO Manager, Marchex

Speakers:
Gab Goldenberg, Owner, SEO ROI
Eric Lander, Associate Editor, Search Engine Journal
Chris Smith, Lead Search Strategist, NetConcepts

Q&A Speakers:
Brian Gill, Director of Product Management, Yahoo! Local
Kevin Hagwell, Senior Product Manager, Live Search Maps, Microsoft

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In this article originally written for ClickZ, Netconcepts Director of Natural Search Consulting PJ Fusco tackles some of the negative press that SEO has received recently. Her article addresses some of the reasons why SEO professionals get a bad rap. Simply many SEO professionals, even the ones who work here, at Netconcepts, can’t discuss the successful results from client implementation strategies.

If you haven’t had the luxury of working with an SEO expert who operates in complete transparency within the strictest current best practice guidelines, then you know that some SEO practitioners over-promise and under-deliver. That’s why these critics have lambasted and lampooned our industry. Yes, they did throw out the baby with the bathwater to make a point, but the point remains.

One of the big problems the SEO industry faces is clients who won’t allow us to name them publicly and discuss their results. We have one e-commerce client that’s showing 39 percent growth in year-over-year organic search engine referrals. Natural search results are driving more traffic to its site than ever before.

PJ addresses this issue more in detail in her full article at ClickZ. To read the article, click here.

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One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. I’ll give you his answer in a moment.

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Table moderator:
Brian Klais, Vice President of Search, Netconcepts

Table topic:
Natural search marketing and analytics

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If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.

• Learn how to gain higher rankings through Web 2.0, “The Long Tail,” blogs, and social networks
• Obtain the tools and techniques to ‘reverse engineer’ competing sites that outperform yours in Google

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Have you been trying to “fly under the radar,” engaging in activities outside of Google’s guidelines but subtly so as not to get caught? More and more SEOs are moving into this dangerous territory as the guidelines continue to broaden (prime examples of which being the expanded definition of doorway pages and the addition of link buying to the list of no-nos). Buying links in “stealth” mode still works, as many SEOs will attest. But what if Google is archiving your efforts for future review, to uncover what it can’t right now due to current limitations? Do you really want to be profiled retroactively as a spammer?

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